|A UNIQUE CAREER OF ELITE ACHIEVEMENTS
Jay's track record as a creative force in advertising, marketing and digital content production runs parallel to the performance and accomplishments he achieved as a premier producer and writer at the pinnacle of broadcast news.
He earned 5 Emmys alongside virtually every other top award for his signature storytelling talent.
For the last 7 years, Jay has been winning awards in the advertising, branding and digital communications fields. He has authored dozens of successful multi-
media campaigns for his clients, from conception and brand ideation to all stages of execution and implementation.
Key to his success is a refined and deeply cultivated ability to not only meet client objectives but to produce results that fulfill the hopes they dared to dream. That is what defines Jay's unique capabilities.
That said, a business invests in advertising and marketing efforts to build their brand as well as their profits. This is the guiding principle that drives Jay's approach to every communications challenge and business ambition.
In the succinct words of David Ogilvy, one of advertising's most influential and foundational thinkers:
"If it doesn't sell, it's not creative."
A powerful point, simply stated.
Of course, it's all in the telling, as they say.
Jay's unique value in creating effective campaigns stems from his distinctive talent for finding and revealing the connections that ignite a fire in the hearts and minds of consumers. The connection is sparked by the "story" that defines every successful brand, product, institution or service.
These skills are both intuitive and acquired. For more than two decades, Jay connected viewers to some of the world's most compelling stories, rendered from his mastery of visual imagery and command of the written word.
This background, as his clients routinely attest, endows Jay with an industriousness that is without equal. His uncommon career of operating in some of the world's most challenging environments, provides Jay with a particular proficiency in managing deadlines, budgets and projects of great scope and complexity.
Download Jay's Resume
"I found Jay to be an incredible resource, and person. A rare combination of many different skills - writer, producer, camera man, researcher, to name a few. A great doer, a great collaborator."
MECHANICA (Ad Agency/Saucony)
"We found in Jay Weiss the writer who perfectly captured our unique identity across every platform for our major expansion and marketing effort."
Founder and CEO, The French Culinary Inst.
"How I wish I could write as clearly, simply and elegantly as the person who created this copy.
It isn't good, or even great: it's exquisite, beyond my most ambitious ambitions and expectations. The copy is sublimely elegant."
Founder, Mullen Advertising
On Jay's work for the French Culinary Institute
"Faced with danger, scant resources, and a complex, fluid story to cover, Jay's intelligence, professionalism, and superb instincts were absolutely invaluable."
Former CBS News Anchor
"He has covered stories all around the world, a remarkable body of serious work... everything from pop culture to medical science to the most intricate levels of foreign policy."
Exec. Prod., ABC News Nightline
"...an insatiable intellectual curiosity, a shamefully rigorous work-ethic and rather amazing reserves of physical energy all of which are clearly reflected in the exemplary work he has done."
Reporter, ABC News; New York Times
"Jay has a brilliant mastery of language and images. He was instrumental in my successful judicial campaign as my key strategist and consultant."
Judge - Elect
"Jay Weiss lets every story touch him. I have seen him connect with people all over the world, with a gift for really understanding what the person in our camera's range is experiencing.
In his career overseas, he encountered maybe a couple thousand people who got through to him. That's a pretty big cast of characters from so many vivid memories from so many journeys overseas. "
ABC News Correspondent