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Sylvania wanted to give a shout out to fans of one of NASCAR's hottest events: The Sylvania 300.
It also wanted to deliver a message about the DOT it® - a portable light that illuminates any space.
The "DOT it Dude" was born; a piece in two parts that Jay shot, wrote and produced for Haggman, Inc., a top Massachusetts agency.
Here's a clip from Episode One..
Watch the whole episode on the youtube channel: http://www.youtube.com/dotitdude