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How do you introduce a completely unknown Polish vodka into a jam-packed U.S. market, lousy with gimmicks?
Try defying convention.
Jay was the copywriter for the original Sobieski Vodka campaign. As you see here, the voice was written to leap into the middle of the so-called "vodka wars" with this simple message: A great vodka is made from authentic quality and the success of tradition.
In today's market a clear notion like that stands up and takes a bow.
Sobieski's bold message gives those pretentious vodkas - and their silly claims - a righteous spanking.
Authentic quality can do that sometimes.
Humbly, of course.